The beleaguered PacSun continues to forecast losses into 2012, indicating a hard hit for the action sports-based retail chain which is hoping to recreate a more fashionable presence in the new year. As we’ve noted based on our Youth Culture Studies data, various action sports-based brands and extending lifestyle apparel and footwear brands have fallen […]
Retail Round-Up: American Apparel Gets $80 Million Dollar Backer; PacSun’s Bleak Forecast; H&M On the Rise
Gloomy Back-to-School for Retailers, Especially on Cusp of Q2 Low Performances by PacSun, American Eagle, Others
Changes in shopping patterns among youth culture as recession barrels in greatly effects second half predictions for 2011.
PacSun Reports Same-Store Sales Decrease of 3%
The struggling action sports retailer PacSun still suffers, mostly with their young women’s collection, but remain optimistic.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
PacSun Beach Ballyhoo Success Featuring Top Action Sports-Inspired Brands Such as Volcom, WESC, Fox, Vans, Plus Music from Circa Survive, and a Tony Hawk Demo May Mark a Significant Turn for the Retailer
Summer love-fest of action sports took place at the Santa Monica pier June 19-20 attracting hordes of people. If only trade shows could be this fun.
Retail Round-up: Aeropostale Busts Record Shares: PacSun’s Long Road; Quiksilver Down; Buckle Up
Distinct differences in performances between fashion brands continues to fascinate forecasters as strategies undergo major shifts to attract a new youth culture.
Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%
Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.
PacSun’s Brutal Q3 Results and Predicted Even Worse Q4 Says Volumes about the State of Action Sports Lifestyle; H&M Is Up 7%
It’s not fun to say “We told you so%u2026” when it comes to such bad news, but sometimes it just has to be said.
Retail Round-up: EA Moves in Online Gaming Indicative of Industry Trends; Plus 2nd Qaurter Results from H&M, Volcom, Urban Outfitters, Target
Retail’s 2nd quarter results indicate consumers are not spending but innovative strategies such as what’s taking place with video gaming may just work.
Retail Round-up: Amazon Buys Online Retailer Zappos; PacSun Lowers Expectations; CIT Tells Fashion Industry to Brace Themselves
The roller coaster ride of retail continues with big highs and lows. Second quarter results, buy-outs, and banking trouble add fuel to the fire.