Tag: RVCA

Billabong’s Partial Sell of Nixon Generates $285 Million Towards Debt Payment—Plus, The Changing Tide of Action Sports

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Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]

Billabong X Universal Music Group; Billabong X Modern Amusement

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Billabong’s on a roll, now with new partnership with Universal Music and license deal with Modern Amusement.

Billabong Buys RVCA

RVCA, the strong crossover brand with artists, action sports, even MMA fans, gets bought by Billabong.

%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands

Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.

Class at ASR–The New Jewel of a Fashion Trade Show that May Outshine It%uFFFDs Big Brother

Modern, ambiant, European-vibe makes this alternative mix of action sports, street, and upper street fashion trade show a strange and intriguing new concept for ASR.

Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One

ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.

Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed

Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.