Tag: shoes

Toms Partner with Target’s Blake Mycoskie for a Cali-Casual Collection for the Holidays


The latest cause-related collaboration is coming from Toms and Target with their new collaboration on a collection of women’s and men’s apparel, as well as housewares being released on November 16th. Blake Mycoskie has unveiled his latest revelation in a quick video that brings the casual California lifestyle to Target shoppers for all under $50, […]

The Paper Sneakers: Tyvek’s Shoes Offer a Dose of Sustainability, Innovation, and Cool


A story on Tyvek’s paper-weight, water-resistant sneakers caught our attention last week as we’ve had more interest than ever in our latest Sustainability and the State of the Future Youth Culture Reports. The minimalist trends in sneakers these days and the rise in brands that have some component of sustainability or fair trade (i.e., TOM’s […]

TOMs Shoes Sells Half to Bain Capital—Now What


Blake MyCoskie, founder and owner of the shoe-darling TOMs Shoes has sold half of his brand Wednesday, August 20, 2014, to Bain Capital, co-founded by none other than Mitt Romney. TOMs Shoes, which as our data has shown in the past Youth Culture Studies, has steadily climbed as a favorite brand among 13-25-year-olds for many […]

Footlocker Moves Skate Business CCS to Eastbay


Footlocker announced June 26, 2014, that it would be moving their skate business from its CCS banner to Eastbay in a strategic transition. CCS was bought by Footlocker in 2008 for $102 million, and then transitioned from stores to online only. According to Footlocker, over the next several months, the CCS digital sites will continue […]

Brand Round-up: Lululemon Names Laurent Potdevin as CEO, Formerly President of TOMS Shoes and CEO of Burton Snowboard; Lucky Brand Jeans Sold


Lululemon announced a new CEO on Tuesday, December 10, 2013 Laurent Potdevin,who was previously the President of TOMS Shows and before that, CEO of Burton Snowboards. In a video introduction, Potdevin describes how he plans to position the brand for global expansion. Lululemon has been dealing with brand backlash from its loyal fans ever since […]

TOMS Shoes Re-Thinks Business Model and Launches Production in Haiti


At the Clinton Global Initiative (CGI) Annual Meeting last month, one of the inspiring announcements came from TOMS founder, Blake Mycoskie, in stating that starting in January 2014, they would be manufacturing shoes and hiring local people in Haiti—one of several countries that TOMS supports with its buy a pair give a pair to a […]

Augmented Reality Gains Ground in Fashion as Indicated with Two Recent Implementations by H&M and Airwalk

The shopping experience continues to evolve as apps and virtual storefronts attract a much more tech-savvy youth market.

Socially Conscious Shoe Brand Tom’s Hosts One Day Without Shoes

For a shoe brand to tell you to take OFF your shoes in tribute to those less fortunate is an ironic social campaign that resonates locally and globally.