Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]
Shaun White Pulls-out of Slopestyle at Sochi Olympics; Torah Bright Agrees Course Not World-Class
Quiksilver to Sell Mervin Manufacturing, Owners of Popular GNU and Lib Tech, to Extreme Holdings In Latest Divestment of Non-Core Assets
In their on-going efforts to streamline assets and reduce amounts drawn on its credit facilities, Quiksilver announced October 23, 2013 that it would be selling Mervin Manufacturing, owners of the popular snowboarding brands GNU and Lib Tech, to Extreme Holdings, Inc. an entity advised by Altamont Capital Partners, who also advised on the deal when […]
Nikita Bought by Amer Sports—Owners Bonfire and Salomon Snowboards
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]
Donna Burton Carpenter to Keynote at Outdoor Retailer—Looking at Diversity of Women in Business and Sports
Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]
Burton Launches Cool Site for Girl Shredders
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Shaun White Makes the U.S. Olympic Snowboard Team -Now How to Judge Him
New tricks and runs have kept the Grand Prix snowboarding qualifying events to the Olympics very exciting, yet pose a challenge for judges.
U.S. Open of Snowboarding Wraps-up with Danny Kass Taking 5th Gold, Torah Bright Taking 3rd Gold, Live Performance with Santigold, Plus More Highlights
North America’s most prestigious snowboarding event highlights top pros and sponsors to watch for the 2010 Olympics in Whistler.
Danny Kass’ Grenade Streetwear Collection Provides An Incendiary Crossover from Snowboarding with Explosive Motifs, Hexagons, and Silk-Lined Boxing Hoodies
Crossing over from Snow to Street isn’t easy, but it helps to have the brand owner win the U.S. Open of Snowboarding.
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.