Retail’s 2nd quarter results indicate consumers are not spending but innovative strategies such as what’s taking place with video gaming may just work.
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size (despite the down economy) continue to shape global economics and opportunities.
Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.
As the fastest-growing youth demographic in the U.S., knowing top preferences in key fashion genres reveal market opportunities for many brands. Here’s fresh data from Label Networks’ Hispanic Youth Culture Profile Report 09.
Unique report on preferred shopping destinations reveal forecasts of what retailers and brands can expect as market opportunities from youth culture consumers.
