Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.
Tag: spending
Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace
Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.
China Youth Culture’s After 90s Market More Showy Directional than After 80-But Both Dictating Blogging, Spending, Fashion Trends
The “After 80s” and the “After 90s” Generation of China In December, we reported on China’s “After %u201880’s” marketplace in “China Youth Culture’s “After %u201880’s” Market Dictating Blogging, Spending, Fashion Trends.” However there’s a younger generation called “After %u201890’s” that is clearly moving into the limelight as the growing middle class of young people continues to emerge.
China Youth Culture Online Shopping Habits: Fresh Data on Patterns Traits in Youth Culture Across Beijing, Guangzhou, Shanghai Reflect Demographic Differences Opportunities Among World’s Largest Consumer Marketplace
In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.
Denim Trends in Purchasing Patterns Changing Size of Market Indicate Opportunities within Specific Demographics in Youth Culture for the Industry
Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions
China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers
Europe Japan’s Fast-Fashion Invasion is Redefining American Retail; Label Networks Delivers Data the Scoop on H&M, Uniqlo, Target, American Apparel, Forever 21, Others
Fast-fashion retail, also known as disposable fashion, is a concept that many believe originally came from Japan -the land of fast-shoppers and the fastest-changing trends. What it means is when a retailer can provide stylish clothing that’s completely trendy, delivered to the consumer fast and at relatively inexpensive prices, then change up their entire inventory, with fresh new styles within the timeframe of about 2 weeks.