Unique silhouettes, patterns, colors, and of course, back story, make Nikita an anomaly of a brand that simply keeps getting better as demand increases.
Nikita Street Fashion for Girls Crosses the American-European Divide with Fresh Collections Including an Exploding Denim Line, Outerwear, Bikinis, Hoodies, and Upper-end Street Contemporary
CCS Bought Buy Footlocker for $102 Million
Kmart Launches”Boarding” Apparel Line, Pissing-off Action Sports Industry in Their Attempt to Become the New Target/Wal-Mart, Cool-Shop-Discount-Destination
Not to be outdone by Target’s new collection from Shaun White, Laird Hamilton’s with Steve and Berry’s, nor Wal-Mart distributing OP, Kmart has announced a sort of soft launch of their new action sports inspired collection called “Boarding” to be released in 100 “strategically located” stores this summer (and a possible roll-out to another 1,400 later in the year). While the name is obviously boring, what’s interesting is that the Boarding logo looks like a mash-up between Quiksilver and Rip Curl.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing
On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest
Skate Study House Premieres Innovative Skate Deck Furniture at Sneaker Boutique Blends at Famous 4th Street Gap in Downtown LA
Recycled skateboard decks mixed with modern architectural designs have made the Skate Study House collection a show unto itself.
Finally, Quiksilver Sells Rossignol, But Takes a Bath on the Transaction
It’s been one of those “Euro’s vs. Americans” heated debates that lasted an ugly 2 years until finally, selling the brand proved to be the only best option. Here’s the story.
BMX Freestyle Vert Captures the Attention of Rapt Audience with Huge Flairs and Whip Combos by the Best in the Sport
Huge amplitude, flairs, and alley-oop whip combos made the BMX Vert competition at the X Games one of the most impressive events and proving why the sport has a growing following of fans and sponsors.