On June 9, 2015, the California Center for Public Health Advocacy was able to push through in San Francisco the nation’s first Soda Warning Label and advertising moratorium on surgary soft drinks. “By requiring a health warning on all sugary drink advertising and restricting marketing of the same on public property, San Francisco has become […]
The definitive book covering the first two decades of the Vans Warped Tour, the quintessential rite-of-passage for American teens, is now in book form. “Misfit Summer Camp: 20 Years on the Road with the Vans Warped Tour,” by Kevin Lyman and Howie Abrams and photos by legendary music photography Lisa Johnson contains 200 explosive pages […]
The writing was on the wall for Mike Jeffries, CEO of Abercrombie & Fitch, as the teen retailer continued to struggle to re-capture its credibility within the youth marketplace. As of today, December 9, 2014 Mike Jeffries will no longer be the CEO. Jeffries, 70, was also stripped of his chairman roll earlier in the […]
We were honored to be asked to present some of our research results and forecasts at SXSW Eco conference in Austin, TX, last week. The conference included a range of brands, from Toms of Maine to Sony Pictures, to organizations working in the field of sustainability including Acumen, Girl Scouts, Target, National Wildlife Foundation, Sierra […]
We are pleased to announced that we have been chosen to present at SXSW Eco conference in Austin, TX, October 6-8, 2014, regarding our research and sustainability strategies within youth culture markets. The presentation is called #TheSustainables: Youth Culture’s DIY Future. Today’s youth culture of 13-25-year-olds represent a new generation with different ideals from growing-up […]
Given the influence of music on youth culture and their search for sourcing new finds, fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals where the new connections with the marketplace are now happening.
Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.