While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami
Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
Iceland’s Upcoming Reykjavik Fashion Festival and Latest Tourism Video That’s Gone Viral Illustrate Creativity Spawned Despite an Economy Under Reconstruction
While heart’s heavy with what’s taking place in Japan, here’s an inspiring story of a country coming out of crisis through creativity and a new youth culture.
Worthy Street Artists Expressions: Shepard Fairey X SABER’s American Flag Mural and Cesar Maxit’s Chevron Culture Jam
With the elections tomorrow and politics and the environment major issues, these three street art expressions prove more inspiring, credible, and communicative than ads ever could. See what’s been achieved.
Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides
Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.
Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
Interesting campaigns from the big players reveal innovative ideas for back-to-school, plus financial reports on latest in fast-fashion.
Culture Jamming Strikes Again with Improv Everywhere%uFFFDs “The Grocery Store Musical”
Advertisers are catching on that the most viral of campaigns are often free and funny. Or at least they started out that way. Here%uFFFDs the latest called “Squish Our Fruit Together.”