To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
“What Sports Do You Most Want to Learn?”–Why Action Sports%uFFFD Greatest Market Opportunities Exist with Females
Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.
NBC Sports X MTV = Alli
In a move to bring some of the top action sports properties under one big umbrella organization, the Alliance of Action Sports may give the industry serious mainstream leverage.