VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
When the tragic event of Bangladesh’s Rana Plaza building collapsed in April 2013, resulting in the deaths of more than 1,100 garment workers, the veil masking fashion’s dirty secrets was stripped away. Suddenly, people demanded to know what was going on with the garment industry and workers’ safety, people questioned conditions, fair wages, building safety, […]
While many brands continue to struggle in this difficult economy, VF Corp., owners of brands such as Vans, The North Face, Lee, Wrangler, Seven for All Mankind, Timberland, and Eastpak, announced yesterday, October 22, 2012, total revenues increase of 14% for the 3rd quarter. “Having achieved yet another quarter of record revenue, gross margin and […]
Crossover between outdoor and action sports just got tighter as VF acquires Timberland and Smartwool.
With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.