In our Summer Youth Culture Study 2011 -Back-to-School, one of the key sections that we’ve increased over the years is on social networking patterns and changes among youth culture in terms of their usage patterns, key features, and other factors. This Summer, the results indicate that there is change taking place, especially among females and younger demographics of 13-17-year-olds indicating the need for brands and marketers to take another look at where the changing scope of the marketplace is headed.

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