The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA,  January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive Action Sports, and Myles Kovacs, President and Co-founder of DUB Magazine.

ASC is also intended as a platform for those in the fields of action sports, lifestyle, music, streetwear, technology, and entertainment, to share their stories, and help re-shape future opportunities.

ASC events in the past have brought together speakers and industry leaders from brands including Nike, Oakley, Hurley, The Hundreds, Burton, Disney, NBC, and Red Bull.

Back in a new format, with a revived sense of direction, the Action Sports + Culture conference is the kick-off to a series of events that will be shaped throughout 2013.

Registration if $40 before January 3rd, or $50 for walk-ins on site at the show.