Tag: conference

Patagonia CEO On Panel at 2015 Paris Climate Conference, Launches “Repair is a Radical Act” Campaign

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Nothing could be more important than the global climate talks taking place in Paris this week. We have to act fast if we want to save this planet, and young people clearly know that they are the ones that are the most effected. In our upcoming 4th Annual Sustainability and the State of Youth Culture […]

Agenda Trade Show Launches; Agenda and The Berrics Partner to Expand the Agenda Emerge Concept into Online Media Platform

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Agenda trade show kicks-off today July 9, 2015, in Long Beach, CA, bringing together the leaders in the industries of streetwear apparel, footwear, action sports inspired fashion, urbanwear, skate, and accessories. This is the show that starts the next round of fashion trade shows coming through, and is one of the most popular shows for […]

Youth Culture Name Environment Among Top Concerns—Plus More from Label Networks’ SXSW Eco Presentation

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We were honored to be asked to present some of our research results and forecasts at SXSW Eco conference in Austin, TX, last week. The conference included a range of brands, from Toms of Maine to Sony Pictures, to organizations working in the field of sustainability including Acumen, Girl Scouts, Target, National Wildlife Foundation, Sierra […]

ASC Action Sports + Culture 2013 By Group Y Brings Industry Leaders and Visionaries Together Around Themes of Authenticity

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On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]

Group Y Presents 4th Annual ASC Action Sports + Culture Conference with AGENDA Trade Show

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GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]

Action Sports and Culture Conference Kicks-off a New Series of Networking and Key Presentations for 2013

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From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]

Action Sports + Culture Event During Agenda To Bring Industry Experts, Top Speakers, and Professionals Together

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The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA,  January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.