The non-profit organization Sustainable Surf, the leader is creating surfboards out of recycled materials and guidelines for green events, has partnered with ASP North America for the 2012 season. This could set new standards for action sports events in general. The goal of the partnership is to provide a useful framework for looking at event […]
Category: Action Sports
Sustainable Surf Partners with Association of Surfing Professionals Tour To Green-up Events
Volcom Lay-offs Due to Difficult Retail Environment
In a difficult economy, Friday’s are the days to watch as bad news usually hits at the end of week, particularly when it comes to lay-offs. Last Friday on March 30, there was preliminary news from friends who work at Volcom that lay-offs were coming. No one knew exactly what the details were—if the lay-offs […]
Longboard Skateboarding and What It Means for the Future of the Sport—Fresh Data from Label Networks’ Spring Youth Culture Study 2012
Skateboarding has splintered into a variety of subcultures over the past 10 years and among the most interesting is the development of longboard skateboarding. The resistance to longboard skateboarding among core shops and skaters as a credible genre flies in the face of the fact that it’s popular. In this story, we take a look […]
Shaun White and Elena Hight Win Halfpipe Titles at the 30th Burton U.S. Open
Last weekend one of the most prestigious events in snowboarding, the Burton U.S. Open, took place at Stratton Mountain, VT. Tight competition on well-planned courses and jumps, within several days of festivities, including a celebration of the event’s 30th anniversary, brought the snowboarding industry together for the wrap-up event of the season. In it’s 30th […]
30th Anniversary of Burton’s U.S. Open of Snowboarding Presented by MINI Launches—Featured Riders Shaun White, Kelly Clark
The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
Billabong’s Partial Sell of Nixon Generates $285 Million Towards Debt Payment—Plus, The Changing Tide of Action Sports
Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]
MAGIC China—Sign of the Times as Fashion Brands Seek New Markets, Plus Youth Culture China Trends from Label Networks
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Retail Round-Up: Billabong Take-Over Bid; VF’s Strong Q4 Thanks to Timberland Buy
Ever since Billabong’s horrid December 2011 financial report of a drop of 44% for an all-time record low on December 19th, the surf brand has been under a microscope among financial advisors as to what’s next for the troubled action sports company. After the December report, Goldman Sachs announced a structure review, with Billabong stating […]
Shaun White Grabs 5th Gold in SuperPipe at X Games with Perfect 100 Score Stomping a Back-to-Back Double McTwist 1260
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]