Category: Communication

Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture

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Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]

Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists

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The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]

YouTube Strategy to Bring in Hollywood Bigwigs to Boost Channels Defies Very Reason Youth Culture Likes It

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It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]

Facebook’s IPO vs. Changes in Key Social Networks and Features Most Liked Among Youth Culture-Understanding Shifts in New Media Patterns

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As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.

Ice-T, Mayor of Sundance—How Hip-Hop Redefined A Generation

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Sundance Film Festival is underway and one of highly anticipated documentaries at the scene is “Something From Nothing: The Art of Rap: co-directed by Ice-T and Andy Baybutt. Taking a look at rap’s evolution including insider interviews with some of the best over the past 30 years including NAS, Dr. Dre, Run DMC, Chuck D, […]

Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck

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The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]

Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”

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One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]

Shepard Fairey Creates Time’s Person of the Year Protester Cover

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Time Person of the Year cover artwork by Shepard Fairey.Street artist Shepard Fairey was chosen by Time Magazine’s editors to create their Person of the Year cover, nominated by the magazine as The Protester. The magazine which debuted on newsstands this month, features signature Shepard artistry with reds, yellows, and black tones, and a composite […]

Banksy’s Back in London; Architect Frank Gehry Designs Grammy Merch

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Banksy siting in London. Courtesy of Wooster Collective.Thanks to Wooster Collective once again for this fun tip on a Bansky siting. Looks like the notorious street artists with a message has another to share just in time for the Holiday season: “Sorry! The lifestyle you ordered is currently out of stock.” 54th Grammy Awards poster […]

Street Art Round-up: Ron English and Popaganda Urban Vinyl Dolls; Wooster Collective X Taschen Street Art Calendars

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Ron English’s urban vinyl toys. Images  by Arrested Motion. Known for great characters, mix of toys, paintings, and surreal art, Ron English’s latest exhibition at the Corey Helford Gallery in Culver City, Los Angeles features the crossover of Americana trends and military influences into the urban vinyl doll space. Colorfully surreal forest scene by Ron […]