This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Category: Communication
Today’s Youth Demographic Attracted to New Methods of Advertising -Data, Quotes, Examples from Label Networks’ Fall Youth Culture Study 2011
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Youth Culture Shifts in Social Networking Indicate New Media Patterns Are In Full Swing -Fresh Data from Label Networks’ Summer Youth Culture Study 2011 -Back-to-School
Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.
Tech Round-up: Incase Launches Designer Headphones; Tag Heuer Launches Smartphone with Android
Latest trends in wearable technologies illustrate importance of design and aesthetics for today’s savvy consumers.
The Arcade Fire Releases Spike Jonze Directed Scenes from the Suburbs
Highly-anticipated 28-minute short captures the trials and tribulations of youth culture coming of age in a suburban dystopia.
Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale
Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.
Art of Posters In Spreading the Message -Street Artist JR Opens InsideOut Photo Booth at Pompidou
The medium of posters continues to be a strong canvas for spreading messages among youth culture, and Parisian street artist taps into this culture on a global scale.
Art in the Streets at Geffen MOCA Brings Graffiti and Street Art to the Forefront, Featured for the First Time Inside an American Museum
The ironic nature of bringing outdoor art inside isn’t the only thing causing waves with this exhibition. Spanning the history of the movement from Jamie Reid’s Sex Pistols’ to Banksy oil paintings, Jeffrey Deitch’s vision is creating a stir.
Bodies in Urban Space-Street Art Takes New Forms, Literally, as Choreographed Troupe Re-defines Public Spaces
Culture jamming at its best, Bodies in Urban Spaces proves another way to redefine the social conventions of what is urban space.
China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population
What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.