Category: Denim

Project New York Brings Creativity, Commerce, Contemporary Fashion and the Art of Craftsmanship”To-Gether”

Hartford_200

New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.

Ksubi Launches the Kolor Project -Beautiful Campaign for Colored Denim Incorporating Video and 80’s Muscle Cars

Ksubi_car_200

Another excellent short video from the denim scene is Australia’s Ksubi using colored denim, models, and 80’s muscles cars in a very unique vignette.

Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do

Wrangler_shot_08_200

With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.

Levi Strauss Announces Expansion of Denizen in Exclusive Target Deal to Attract Youth Culture with Active Lifestyles

Levis_200

Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.

MAGIC Fashion Trade Show, S.L.A.T.E., and Street -Complex Elements of Streetwear, Sports Inspired, Goth, Urban Presents a Memorable Experience

Trippcamo_200

Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.