One of the busiest shows during men’s fashion trade show week in NYC, Agenda’s 3-floored event proved this genre is still in high demand.
Category: Denim
Agenda Trade Show NYC Brings Streetwear and Action Sports-Inspired Apparel and Footwear Together Into a Vibrant Gathering of Business and Networking
Project New York Brings Creativity, Commerce, Contemporary Fashion and the Art of Craftsmanship”To-Gether”
New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.
Bread and Butter Berlin Kicks-off with a Bang Including Live Concerts, Shopping Nights, New Brand Collaborations, and a Super Show for Select Brands
Known as one of the leading fashion trade shows in the world, Bread and Butter celebrates its 10th anniversary in big style.
Hostile Takeover of Comune, the Streetwear Skate-Inspired Brand Beloved by Boutiques
When a niche brand gets a big investor, significant changes often happen.
Ksubi Launches the Kolor Project -Beautiful Campaign for Colored Denim Incorporating Video and 80’s Muscle Cars
Another excellent short video from the denim scene is Australia’s Ksubi using colored denim, models, and 80’s muscles cars in a very unique vignette.
MetroPark, Streetwear Fashion Chain, Files for Bankruptcy -What This Indicates for Denim and Other Brands
Streetwear retail chain goes under. Indications for fashion and denim remain in transition.
Volcom Sold to French Lux Brand PPR, Owners of Puma, Gucci, for $607.5 Million
Recent mergers are another indicator of changes in action sports-inspired brands and industry.
Euro Americana -How European Fashion Players (and Japanese) Do Americana Better than We Do
With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.
Levi Strauss Announces Expansion of Denizen in Exclusive Target Deal to Attract Youth Culture with Active Lifestyles
Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.
MAGIC Fashion Trade Show, S.L.A.T.E., and Street -Complex Elements of Streetwear, Sports Inspired, Goth, Urban Presents a Memorable Experience
Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.