Category: New Media

Rihanna Named Global Puma Ambassador, Creative Director

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On December 16, 2014, PUMA announced that Rihanna had signed a multi-year partnership with the brand starting in January, 2015 to be PUMA global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. The same day, reports have surfaced that Kering, which also […]

Olympics Approve New Games Bid Process and Olympic TV Channel—But Will This Engage Youth?

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The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]

Bread & Butter January Show Officially Canceled—Letter from Karl-Heinz Muller

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Today, December 9, 2014, Bread & Butter Managing Director, Karl-Heinz Muller, sent out a letter to officially announce that Bread & Butter in January 2015 is cancelled. It’s been a challenging couple of weeks for the European urban contemporary and streetwear trade show that first announced it would tighten down to one hall for January. […]

OK, So Now Bread & Butter Berlin in January May Not Be Canceled…

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Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee […]

Bread & Butter January, 2015 Show Now Canceled

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News just in, that Bread & Butter’s January show is now canceled. No comments yet from Karl-Heinz Muller, but just last week, he announced the show would be smaller and down to one hall. Meanwhile, some of the original Bread & Butter brands are moving to other shows. Carhartt is headed over to Bright, the […]

Ticket to Ride Pro Snowboarding Publishes World Snowboard Tour Calendar, Plus What’s in Store for New Season

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There has been a great deal of discussion and negotiations since the Ticket to Ride (TTR) General Assembly in Barcelona in May, 2014. Some things have worked out for the snowboarding competition scene, and others have not. First, based on four event categories, Elite, International, National and Regional, the new tour structure provides more transparency […]

Bread & Butter Fashion Trade Show in January Tightens-Up to One Hall

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Bread & Butter is one of the leading fashion trade shows that tends to spark debate and rumors. As a progressive entity, they have pushed boundaries more than any other fashion trade show, and tried to launch consumer days and another show back in Barcelona, only to be met with speculation by exhibitors and the […]

Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title

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It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]

H&M Conscious Foundation and Kinnevik Reach for Change Join Forces for Youth and Women in Ethiopia

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H&M’s Conscious Foundation has been at the forefront of the sustainability movement in fashion, and once again, has announced a ground-breaking collaboration for change. On November 6, the announced that the their H&M Conscious Foundation would join forces with another Swedish brand, Kinnevik and their Reach for Change program, towards supporting social entrepreneurs to imporve […]

Levi Strauss Ends 500 Jobs, Latest Moves in Global Productivity Initiatives

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While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]