Which political party would you vote for in this year’s election? Given that it’s an election year, as we have done in the past, we have added the additional question to our Fall Youth Culture Study 2012 about favorite parties and candidates to get a sense of what young people think—whether they are old enough […]
As the snow sports industry continues to struggle with how to make itself a more eco-friendly business and outdoor technical apparel companies struggle along the same course, some skiers and snowboarders are figuring out ways to make the most of their urban environment, save on the cost of lift tickets, and utilize the local bus […]
Snowboarding, like Surfing, is going through major transition as reflected by a much weaker snow sports season from last year and lower sales moving into winter 2012-13 due to a difficult economy and the high pricetag of the sports of snowboarding and skiing in general. Burton’s announcement today regarding upcoming changes for the brand provided […]
It seemed inevitable, but it took awhile: Today, Wednesday, October 17. 2012, Nike announced it was ending it’s contract with Lance Armstrong. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” […]
Surfing continues to go through unprecedented changes as the effects of the economy take its toll on what survives and what doesn’t, and new interests re-shape the traditional standards of an industry in major flux. To start, on the cusp of news that Nike/Hurley will no longer be sponsoring mainland’s largest surfing event, the U.S. […]
After two crucial months of due diligence and negotiations, the private equity firm TPG has pulled its bid for taking over the beleaguered surf brand Billabong. Immediately, shares dropped to 82 cents. According to City Index chief market analysis Peter Esho, Billabong’s future is not looking good. “What we’re seeing today in the market is […]
We are often asked by brands creating new strategies what makes the most sense for them in terms of relevancy and connection with youth culture markets. Taking a look at a variety of youth culture lifestyle associations and playgrounds that are shaping new subcultures within the marketplace today in the United States, in this story, […]
When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
As incredible as it seems, Kelly Slater, the 11-time ASP World Champion of surfing, has once again claimed another Association of Surfing Professional World Championship Tour event, the 6th out of 10 this season, yesterday, September 20, 2012, at the Hurley Pro at Trestles, CA. Beating out Joel Parkinson (AUS), 31, in clean three-to-five foot […]
Anschutz Entertainment Group (AEG) based in downtown Los Angeles, the world’s second largest concert promoter behind Live Nation, is up for sale. The announcement yesterday, September 19, 2012 came as a shock especially to the city of Los Angeles and the fact that AEG just got a $700 million naming right deal for Farmer’s Field […]