Category: Sponsorship

BMX Freestyle Street Brings Greater Attention to the Growing Attraction of BMX, as Indicated at X Games with Garret Reynolds Five-Peat Win with a 540 Barspin Wallride

slide_200

  More great photos and moves from the X Games from June 28-July 1, 2012 in downtown LA took place in BMX Freestyle Street–—a genre of BMX competition which also includes Big Air, Park, and Vert. Street however deals within a manmade course that’s meant to replicate the urban landscape and obstacles that an average […]

Nike SB X Levi’s Omar Salazar LR Denim Collection and Skate Sneak Dropping August 1

omar_news_image_200

An interesting collab worth noting is the recent Nike Skateboarding X Levi’s Omar Salazar denim collection, including 511 jeans and trucker jacket, and Omar skate shoe dropping August 1, with a limited-edition of 2,000 pairs of denim jeans. A new video featuring Nike Skateboarding pro Omar Salazar skating and living unfiltered as he does on […]

The Future of Fashion Summit by Sportswear International Highlights European Denim Trends, Topics on Retail, Digital Imprint, POS Emotional Impact, Brand Transparency

Future_fashion1_200

In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]

Mid-Summer Update on Winter News: TTR World Tour Changes Name to World Snowboard Tour, Giving Cred to World’s Most Significant Snowboard Tour

WST_200

The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]

Rockstar Mayhem Fest Tour Kicks-off with Record-breaking Weekend of 42,000 Headbangers, Igniting Resurgence in Metal

Slayer4_200

The world’s largest touring heavy metal music festival, Rockstar Mayhem Fest kicked-off the summer season with 42,000 headbangers in its opening shows in San Bernardino and San Francisco, CA July 30-31, 2012. Undoubtedly, this gives an impressive boost to the genre of metal, which was once pushed to the back of musical preferences in America […]

X Games Descends on LA, Freestyle MotoX Pushes Limits with Japan’s Taka Higashino Taking Gold

bckflip_200

  Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]

Electric Blue Heaven: Short Video Featuring Surfer Dion Agius Ripping World’s Raddest Artificial Wave in in Abu Dhabi Goes Viral

Dubai_surf3_200

While surf or wave parks are becoming big business in the ongoing boost to get surfing into the Olympics and granting more people access to “waves” to boost the surfing industry as a whole, one of the most exotic artificial wave breaks is in the desert of Abu Dhabi’s Al Ain. This amazing, blue water, […]

Billabong Halted Trading, Attempts to Raise $225 Million, Yet Billabong’ 6th Design for Humanity Massive Event Still On

design_200

Billabong’s Design for Humanity event over the past 5 years has been one extraordinary event, taking place in a “NYC” backlot in Paramount Studios in Hollywood featuring an array of bands, a runaway show of their upcoming collection, and a new beneficiary from art auction and ticket sales proceeds. However the announcement of the 6th […]

Advertising Preferences: Youth Culture Trends Shift Significantly in Last 6 Months—Fresh Data from Label Networks’ Upcoming Summer Youth Culture Study 2012

Ad_trends_200

Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move […]

Intense Surf at Cloudbreak, Tavarua for Volcom Fiji Pro as Kelly Slater Wins Claiming 49th Elite Tour Victory

Kelly 1_200

  Surfers were stoked that the Volcom Fiji Pro was back in the line-up of elite ASP surf events for 2012. Last week, at the massive surf location called Cloubreak in Tavarua, top surfers battled it out in one of the most intense swells of the surfing season. Barrel after barrel, pro surfers defied the […]