Boarding for Breast Cancer Launches Chasing Sunshine, a Documentary Following Pro Snowboarder Megan Pischke and Her Journey with Breast Cancer

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In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]

Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever

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While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]

Incase, Apple-centric Cult Brand for Go-Pro Generation, Bought by Incipio Technologies

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It’s been clear from the beginning that the designers of the brand Incase targets someone who appreciates the Apple-aesthetic and thinks of their backpacks as an extension of their lifestyles. Instead a loads of straps for carabiners, it’s more important to have departments for one’s tablet, iPhone, or GoPro set-up. It takes into account the […]

Quiksilver Files for Bankruptcy in the U.S., Brings on Oaktree Capital, Investor for Billabong

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We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]

Freitag Creates Compostable Denim, Launches Cool, Creative Campaign on a Horse

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Freitag continues push trends when it comes to sustainability, fashion, and style, this time with their five-pocket denim jeans that are completely 100% compostable. First, as they describe it, denim is back in Europe where the name started, “de Nimes” for denim and “genes” in French. Using their F-ABRIC denim, they’ve created denim jeans using […]

Zalando, Who Bought Bread & Butter, Cancels Its B&B Fashion Festival Spin-off as Tempelhof, Plans to Launch Band Aid-Like Charity Event

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Zalando, the online fashion retailer that bought Bread & Butter earlier this year, was planning a fashion festival-like spin-off of the show in January during the Berlin Fashion Week, but do to the refugee crisis plaquing the city of Berlin, has had to change courses and consider humanitarian solutions. Last week, according to Sportswear International, […]

International Olympic Committee Announces $2 Million Dollar Fund to Aid Refugees, Using Sports to Help Young People in Need

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The refugee crisis across Europe, Africa, and the Middle East is forcing organizations and businesses to do things differently based on humanitarian needs. The International Olympic Committee (IOC) has stepped in during times of crisis before with various programs to help those in need. Last week, the IOC today announced a $2 million dollar fund […]

Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel

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Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]

X Games Oslo to Launch in February 2016, Bringing Together Both Summer and Winter Sports

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The ESPN X Games just announced big news last night, the launch of another X Games in Oslo, Norway, which will feature now only men’s and women’s events in Snowboarding and Skiing, but also Skateboarding with a street course that will be built as a permanent structure for the city once the X Games leaves. […]

Surfer Bethany Hamilton Awarded the Coveted Wildcard In Upcoming Swatch Women’s Pro

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Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]