Among several rumors that actually started at Agenda, were that Magic and Project were re-designing their trade show floors and making some significant changes to debut in Las Vegas February 19-21, 2013. One of the major changes will be the elimination of the long-running S.L.A.T.E. area. Once known as the key location for core streetwear brands, the area has run its course, and was already on its way to being integrated into Project last fall.
Project will now have a new location launching called Project MVMNT that includes several sub-sections including Clique, Street Hearts, and Mood Boards. Brands featured in the launch of PROJECT MVMNT will include: Staple, Diamond Supply, Ice Cream, Neff, DGK, Supra, Joyrich, G-Shock, AH by Android Homme and Good Wood.
The intention of Project MVMNT is to unveil up-and-coming brands and designers bringing together unique trendsetters within skate and street, to feature their fresh take on fashion. Clique, a segment of PROJECT MVMNT, will serve as a concept area with an ensemble of forward-thinking, progressive streetwear brands that are creating and forecasting trends in modern, inspiring ways.
PROJECT MVMNT will further underscore its diversity by integrating cutting-edge initiatives to the show, including: STREET HEARTS, an area spotlighting leading female streetwear designers; and MOOD BOARDS, a series of trend displays curated by top fashion figures including Union Los Angeles store owner Chris Gibbs and fashion stylist Mariel Haenn.
“PROJECT MVMNT is taking an entirely new approach to showcasing youth culture,” says Kenny Mac, Show Director. “By creating expertly merchandised segments we are supplying brands and buyers with an experience that’s ahead of the curve and filled with resources.”
Stay tuned for live reports from the upcoming trade shows from Label Networks.