Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
New Fall Youth Culture Study Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Digital Patterns, Plus Trends in Action Sports, Music, Beverages, and Sustainability
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Source Interlink Media, Parent Company of GrindTV, Powder, Transworld, Surfer, Skateboarding, Re-Brands to TEN: The Enthusiast Network
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Connecting with Chinese Youth Culture -The Creative Crossover
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Advertising Preferences and Youth Culture -Changes in Most Preferred Methods Reveal New Opportunities for Reaching Target Markets
Fresh data on ad type preferences among 13-25-year-olds reveals where things are headed when it comes to effectively reaching specific demographics.
Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search
Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.
Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”
Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.
Why China’s Social Networks Make Money and Ours Don’t -Taking a Look at Youth Usability Preferences
In China, top social networks make money -we’re talking billions. And no, it’s not all through ads. Label Networks explains how, plus why you should know the leading social networks among youth culture.
Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets”What’s the Best Way for Non-Profits to Get Their Message Across to You?”
Fresh results from Label Networks’ new set of consumer research questions from a representative sampling of 13-25-year-olds across North America indicate major new trends when it comes to youth perceptions and influences about topics such as non-profits, green marketing, the environment, gun control laws, and humanitarian concerns. In this week’s story, we concentrate on the findings to the question, when it comes to non-profit organizations, “What do you think are the best ways for these non-profits to get their message across?”
%u201CWhat is the best ONE thing a sponsor can do to grab your attention?” Revealing Results Indicate Important Market Changes
Fresh from the “Sponsorship, Advertising & Marketing Youth Culture Profile Report 2008” preferred types of sponsorship, advertising, and marketing by youth culture markets are revealed, which in this story, are important changes in the best ONE thing that can be done to grab their attention.