Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]
Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar
Quiksilver X NBA: Boardshorts Collab Multi-Year Merch Deal
Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
H&M Drops 15.3% in Profits Despite Versace Collab Hype; Next-up Marni and Challenges with Sourcing Indicating Trends in Fashion
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]
Retail Round-Up: Versace X H&M Debuts to Huge Crowds, Now Onto Marni; American Apparel President Resigns; Adidas, Nike, H&M, Puma, and Others Launch Zero Discharge 2020
H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]
Global Fans Madly In Love with H&M Hearts Lanvin Masstige Collection
Fast-fashion retailer H&M rides yet another successful masstige collab, and the marketing build-up from viral videos to haute runway show to online auction for charity raised the bar for fashion collection launches.
Adidas Originals Collabs with Burton Snowboards for Lifestyle and Footwear Collection
Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld
Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.
Cool Collabs of the Month: Hurley by Pendleton, Karl Lagerfield’s Ruby Motorcycle Helmets; H&M’s Launch with Sonia Rykiel
While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.