Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]
Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]
The fact that Converse sneakers were first introduced in 1917 and is still going strong is one of most incredible brand success stories out there. This week, after much anticipation especially among sneaker-freakers and bloggers, Converse revealed the Chuck Taylor All Star II with an updated look and materials. “The Chuck Taylor All Star is […]
There’s a lot of interesting news coming from Nike these days, starting with the announcement that co-founder and Chairman Phil Knight plans to step down and is hoping for Mark Parker, CEO, to replace him. This came on the heels of their latest financial news that its annual profits rose 22% to $3.27 billion, and […]
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
The quintessential punk rock sneaker, Converse, is looking to take back its signature style. Nike, owners of Converse as of 2003, is suing 31 brands including Skechers, Ralph Lauren, Wal-Mart, Ed Hardy, FILA, and K-Mart over copyright infringement of their Chuck Taylor style, materials, and diamond sole patterns. The lawsuit was filed on Tuesday, October […]
The quintessential icon of music, rebellion, and style, Converse, the sneaker brand, has become synonymous with youth culture across a broad range of genres and continents. In the case of this story, and in honor of the new leader in China, Xi Jinping, which may have a significant effect on USA X China relations in […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Three distinct movements among a new generation of consumers are changing the course of footwear trends, particularly sneakers. Here’s what’s going on.