Introducing the Chuck II.

The fact that Converse sneakers were first introduced in 1917 and is still going strong is one of most incredible brand success stories out there. This week, after much anticipation especially among sneaker-freakers and bloggers, Converse revealed the Chuck Taylor All Star II with an updated look and materials.

“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”

The Chuck II includes Nike’s Lunarlon technology, a foam-padded collar, non-slip gusseted tongue, in addition to a perforated micro-suede liner for breathability. The overall look is still quintessential Converse with premium canvas and monochrome matte eyelets, but will come only in black, white, red, and blue.

As we’ve reported in our Youth Culture Studies, Converse sneakers are one of the most coveted shoe choices among teens in North America and a huge growing fanbase in China.

The Chuck II, which will debut on Tuesday, July 28, 2015, is sure to be a huge hit. The retail price is $75USD for the hi-top and will be in Converse stores, online, and Journey’s among others.