Patagonia continues to set the bar when it comes to sustainability and its stewardship to the planet. Last week, they released their “Environmental & Social Initiatives 2014” book that details the steps taken over the last year toward becoming more environmentally and socially responsible. The book is free and offered also in a e-book format. […]
Olympics X United Nations: Sign Historic Deal to Use Sports as Catalyst for Peace, Better World for Youth Culture, Environmental Sustainability
Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]
Olympics’ Sustainability Movement Means New Requirements for Host Cities, Sports, Sponsors
On Sunday, November 23, the International Olympic Committee (IOC) held a summit to discuss sports and the environment and the kick-off of the Sochi Games in February, 2014. Two of the key topics centered around bringing young people into sports and the role of sustainability. As we’ve noted before about the Olympics, they are not […]
Eco-Friendly and Technology-Driven Solutions on the Cutting-Edge: Seoul’s Xylophone Bike Path, Berlin’s Binary Clothing, and the Knitted Coffee Cup Cozy
In our opinion, youth culture also means innovation or thinking with the eyes of new. Here are some ideas that inspire.
Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More
H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF
Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.
ISPO Brand New Awards Names Winners Including a Bamboo Fixie,”Rolling” Sneaker, and Eco-Climbing Apparel for”City Apes”
Innovation, science, sustainability, and relevance make the winners of ISPO’s annual BrandNew Awards interesting concepts in the future of sports.
Culture Jamming with an Environmental Twist with Guerilla Gardners’ Seed Grenades
Not in Copenhagen protesting in the name of the environment? Huck a seed bomb in your own city and start your own protest garden.
Loomstate for Target for Earth Day; Triple Collab with Arkitip the Ace Hotel Palm Springs and General Surplus Footwear
Sometimes certain collaborations just make mores sense than others. Here are a couple of unique ones to note.