Tag: Footwear

Nike Makes Big Changes to Converse Management—How This May Effect the Sneaker Brand

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Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]

MAGIC, Project, and Pool Fashion Trade Shows Are Getting Even Bigger With Parent Company Acquisition of Business Journals Inc.; Plus MAGIC Launches in Japan

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Despite fashion and retailers going through an economically hard time, especially when it comes to youth culture and action sports fashion, the trade show scene continues to change rapidly, as seen with the recent announcement that UBM, parent company of MAGIC, Project, and Pool, has acquired Business Journals Inc., owners of MRket, Accessories, and Stich. […]

The Hype Behind Hypebeast’s Hong Kong IPO—Sneakerheads Keep the Industry Booming

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Last Monday, Hypebeast, the site known mostly as the place to find out about fashion trends in particular sneakers was listed on the Hong Kong stock market, raising some HK$65 million or US$270 million, making it one of the best Asian stocks for 2016. What started as a blog by Kevin Ma 11 years ago […]

Converse Puts a DIY Spin On Their Soho Flagship

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Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]

Agenda Trade Show Continues Trend as the Premiere Destination for Lifestyle Brands in Action Sports, Streetwear Fashion, and Urban Cultures with New Themes and Networking Opportunities

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It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]

Parley for the Oceans X Adidas Brings 3D-Printer Sneakers Made from Ocean Waste to the Forefront Launches A.I.R. Strategy

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More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]

H&M Design Award Winner for 2016, Hannah Jinkins, 24, Prize Sum $50,000 Euros, Collection in H&M Stores

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Yesterday in London, Hannah Jinkins was announced as the winner of the H&M Design Award 2016. Jinkins, a graduate from the Royal College of Art, London, was selected from eight finalists by an international jury that included amongst others Kate Bosworth, Olivier Rousteing and Nick Knight. As the H&M Design Award winner, Jinkins receives a […]

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

Sneaker Artist Wang Zhijun Takes Pollution in Beijing Into His Own Hands By Creating Face Masks from High-end Sneaks

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The latest artist featured on NeoCha, Wang Zhijun, is doing something about his environment by taking high-end sneakers and re-purposing them into face masks in order to make a statement and deal with the serious problem of pollution in his home city of Beijing. Zhijun, according the story, always dreamed of creating his own custom […]

Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel

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Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]