Japan is known for making some of the best denim in the world. Levi’s “Made in Japan” collection is a unique combination that combines local Japanese artists towards creating Japanese boro details, different, deeper, indigoes, and various finishes. Levi’s has announced that it will bring its Made in Japan collection worldwide, rather than just available […]
Made in Japan’s Levi Strauss Denim Now to Be Available Worldwide
Brand Round-up: Lululemon Names Laurent Potdevin as CEO, Formerly President of TOMS Shoes and CEO of Burton Snowboard; Lucky Brand Jeans Sold
Lululemon announced a new CEO on Tuesday, December 10, 2013 Laurent Potdevin,who was previously the President of TOMS Shows and before that, CEO of Burton Snowboards. In a video introduction, Potdevin describes how he plans to position the brand for global expansion. Lululemon has been dealing with brand backlash from its loyal fans ever since […]
Shanghia’s NeoCha’s Lee Jeans Re-Think Denim Installation Takes Fresh Look at Denim as Sustainable Art Sculpture
Lee jeans is among several denim brands taking a look at sustainability practices when it comes to their manufacturing process. In addition, they commissioned several creatives to also “rethink” denim and inspired several projects that have taken the concept of sustainability and denim into art including sculpture. NeoChaEdge, a creative agency out of Shanghai and […]
Levi’s Made to Order Project Highlights Tailoring in Denim vs. Manufacturing—More From the Slow Fashion Movement
Ironically, as the level of lawsuits in copyright infringement cases in youth culture fast-fashion continues to rise as more brands are suing and copying in an all-out war in our graphic-centric period of time, so too has the slow fashion movement gained momentum among various brands as the rise in craftivism takes centerstage. Levi’s Made […]
Denim Sculpture by Jeffrey Wang Inspires Personality in Fabrics and Recycled Art
NeoCha’s latest artist highlight is Taiwanese designer Jeffrey Wang who created a unique sculpture series using Levi’s denim jeans in a show called “Persona” depicting a variety of different ways to use denim as art. Jeffrey Wang is a graduate from Parsons School of Design and described him project in a unique fashion: “The main […]
Levi’s To Introduce Water-less Jeans
Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.
Project Trade Show Review: The Irony of New Heritage, Re-make of Prep, 50’s Denim, and How Americana Has Gone Global
Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.
Re-Scene Scensters: Thrifted Street Styles Particularly Retro-Americana Are Redefining Old Eras into New, Changing the Landscape of Retail with the Continued Rise of Thrift
Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.
14oz. Magazine Launch from Berlin’s”Store of the Year” Brings Welcomed Retail and Brand Portfolio Concepts Together
Co-founded by Karl-Heinz Muller of Bread & Butter, 14oz. as a store and now magazine feature a 360 view of style, credibility, brand lifestyles, and customer experiences.
Project Fashion Trade Show Showcases Top Denim Brands, Upper Streetwear, Footwear, and Other Leading-Edge Genres
Hipsters unite once again at Project at the Sands featuring how denim and Americana, plus pieces of retro will turn 2010 into a yester-year starting soon.