
Latest trends from Japan reveal what’s going to be predominate this Summer.
J-Rock is fast-growing subculture that has taken American youth culture by storm. 3 bands on the Rockstar Taste of Chaos tour, including Mucc, The Underneath, and the legendary D’espairsRay have brought their passionate Japanese rock sounds and visual kei aesthetics to the U.S., which has transformed the music scene on many levels.
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
Often what takes place in major Japanese retailers is an indication of where things are changing and how U.S. retailers may need to react in the future. With the expansion and revamp now of the popular Shibuya-2 store for young men, two whole new floors have been revamped to offer up high-end street fashion styles for the growing marketplace of rock-inspired men’s styles.
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