For a shoe brand to tell you to take OFF your shoes in tribute to those less fortunate is an ironic social campaign that resonates locally and globally.
Tag: marketing
Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab
Open Air–Street Art and Graffiti Documentary Takes a Look Inside the Growing Subculture Urban Landscapes, Art, and Advertising
Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.
Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think
Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?
Advertising Preferences and Youth Culture -Changes in Most Preferred Methods Reveal New Opportunities for Reaching Target Markets
Fresh data on ad type preferences among 13-25-year-olds reveals where things are headed when it comes to effectively reaching specific demographics.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.