Tag: marketing

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

Culture Jamming Strikes Again with Improv Everywhere%uFFFDs “The Grocery Store Musical”

Advertisers are catching on that the most viral of campaigns are often free and funny. Or at least they started out that way. Here%uFFFDs the latest called “Squish Our Fruit Together.”

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.

Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009

For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.

Yarnstorming with Knitted Phone Box Cozies and Spider Webs with Handcrafted Beasts Take Street Graffiti to New Levels

The London troupe called the Yarn Corps makes Knit the City the ultimate DIY statement–one stitch at a time.

Sand Castles and QR Technology Experiment on Japanese Beach Continues Evolution of Mobile Phone Tagging and MCommerce Potential

The future of retail, ads, personal identification, rely on QR technology coming from Japan. Latest experiments at a beach take things one step further.

Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines

Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.

%u201CHow many video clips do you watch online per day on average?” 13-25-year-olds in North America Tell It Like It Is

Fresh data from Label Networks’ Digital Lifestyle Report ’09 reveals new trends in new media, communication, technology among youth culture.