Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Burton Snowboarding to Create Experiential Exhibition at Denver City Hall Outside of SIA
Many brands are moving in new directions when it comes to telling the story of their latest collections, particularly when it comes to showcasing at trade shows. As trade shows themselves evolve into more festival-like experiences (i.e. Bread & Butter, Agenda), so too have exhibitors begun creating more experiential programs to illustrate 3-dimensional characteristics of […]
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Trade Show Round-Up: Agenda Launches NY and Winter Show; Bread & Butter’s New Plans for Street and Sport ; Introducing Brandery in Barcelona; Capsule and Rendez-Vous New Dates and Locations
Fashion trade shows continue to provide new ideas for exhibitors and attendees, including new shows, sections, dates, and locations.
Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved
Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.