At their General Assemblies in Vienna on May 29-30, 2015, the World Snowboard Federation and TTR Pro Snowboarding made important decisions to further foster the development of competitive snowboarding. In a move to close ranks the ownership of TTR and the World Snowboard Tour will develop from events-only to include nations and riders. Representatives of […]
K-Swiss continues to expand its brands with the recent purchase of Supra and KR3W as of last Friday, May 29, 2015. So far the terms of the deal are unknown, but apparently, K-Swiss has been looking at Supra for some time. In an interview with Footwear News, Larry Reminton, President and CEO of K-Swiss Brands […]
The International Olympic Committee (IOC) announced this past weekend sweeping changes to the IOC Commissions which will hopefully impact the Olympics in a positive way in the future. President Thomas Bach announced the changes that are a direct result of the reforms stemming from implementation of Olympic Agenda 2020 and the Olympic Movement. First, President […]
Surfing’s global elite collaborate to explore the challenges of sustainability in the surfing world in a new book from San Diego State University’s Center for Surf Research. The greatest challenges to sustainability in the surfing world have been laid bare in a new book featuring contributions from the industry’s global elite. Sustainable Stoke – Transitions […]
It will be an achievement that will entice skateboarders, BMX, rock climbers and more once the Britain-based Guy Hollaway Architects build the first multi-story park in Folkestone, UK. Plans have just been unveiled with a public meeting for questions on what to expect from this extraordinary urban park—part of regeneration process. The site is based […]
Jeep’s now on board as the official global automotive partner for the World Surf League (WSL). Announced Tuesday, Cinco de Mayo, 2015, the Jeep brand and the World Surf League (WSL) said it was a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the […]
NASTAR is one of key pillars for young skiers looking to get into racing. As a recreational ski racing program at 115 resorts across the nation, it engages more than 165,000 racers each season. Often the pacesetters are legendary icons of skiing, and racers can use a handicap system to measure their times against top […]
Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]
International Olympic Committee (IOC) President Thomas Bach announced last week that the time has come for sport to play a greater role as a force for positive change around the world during a speech at the UN headquarters in New York. His remarks were met with broad support from UN Secretary-General Ban Ki-moon and President […]