While often these days, we are hearing about Levi Strauss in the context of their sustainability initiatives, vintage and heritage revitalization, or even skateboarding-inspired collections, today they announced that 500 jobs are about to be eliminated. Levi’s has been undergoing various phases to streamline its global productivity and deal with the fractured marketplace of denim. […]
Levi Strauss Ends 500 Jobs, Latest Moves in Global Productivity Initiatives
Levi’s Profit Dip Due to High Cotton Costs, Discounting, Sign of the Times
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this […]
Quirky Miniature Replicas of Levi’s Vintage Clothing at Project Draws Attention to New Ways of Exhibiting
Levi Strauss Announces Expansion of Denizen in Exclusive Target Deal to Attract Youth Culture with Active Lifestyles
Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.
Levi’s To Introduce Water-less Jeans
Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.
Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.
Denim as a Barometer of Trends–How Things Have Changed and Which Youth Demographics Have the Greatest Opportunity
Project Fashion Trade Show Showcases Top Denim Brands, Upper Streetwear, Footwear, and Other Leading-Edge Genres
Hipsters unite once again at Project at the Sands featuring how denim and Americana, plus pieces of retro will turn 2010 into a yester-year starting soon.
Denim Directions: Taking On America’s Lead
Trends in denim are coming from the bottom-up, not the Premium category any longer. Who are the leaders? It’s back in America’s hands. Fresh street report.