After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
Windells and High Cascade Snowboard Camp Bury the Hatchet, Create New Partnership for World’s Greatest Action Sports Camps: The Funnest Place on Earth
Vans Warped Tour Announces Journeys as Presenting Sponsor for 2014 Tour–New 3-Year Deal
Officials with the Vans Warped Tour announced today that Nashville-based teen specialty retailer Journeys has signed on as the presenting sponsor for its 2014 20th anniversary tour, as part of a three-year partnership. The new endeavor will include multiple levels of on-site activation and branding initiatives, including the “Journeys Stage,” which will showcase popular bands […]
X Games to Leave Los Angeles; Bids Are In for Austin, Chicago, Detroit, Charlotte
After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]
Boardshorts Round-Up: Scouring the Scene for Summer, Here Are Alternative Picks in Boardshorts Styles, Brands, and Aesthetics Changing Beach Culture
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Youth Culture Turns to Saving In Changes in Spending Patterns
Label Networks data reveals why youth culture is cutting back on spending, their motivations, and differences by demographics.
Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.
Retail Round-up: Volcom, Macy’s Madonna Collection, Adidas, Swatch Report Increases, Whereas Other Teen Retailers Have Lower than Expected Sales
July same store sales flopped for many teen retailers, but there were some shining moments thanks to new collections, timing, and advertising campaigns.