Aeropostale today announced their Q2 financials and once again, show that they are struggling within a challenging climate for retailers. Today’s youth culture demographic is less interested in buying what they have to sell. As we’ve noted in many of this year’s Youth Culture Studies, and our upcoming Sustainability and Fall Youth Culture Studies 2013, […]
As an introduction to our new Future Consumer Reports and e-commerce platform, ww.thefutuerconsumer.com, we bring you insights from what to expect in the T-shirts Report 2013. The purpose of the T-shirt Report, and the other Future Consumer Reports covering 13-25-year-olds and their opinions on Denim, Footwear, Accessories, and Action Sports Apparel, is to provide brands […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
We are proud to introduce Label Networks’ latest addition to our on-going Global Youth Culture marketing intelligence reports: The Future Consumers Reports. Our first series provides in-depth data analysis, forecasts, trends from insights thousands of 13-25-year-olds across the United States regarding T-shirts, Denim, Footwear (including Sneaker Culture), Accessories, and Action Sports Apparel. Each of the […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]
Punk rock/Goth inspired retailer Hot Topic just landed a huge deal, getting bought by the private equity firm Sycamore Partners, owners of brands like Talbots, for $600 million. Hot Topic shareholders will get $14 a share as part of the deal, which is a whopping 30% above the closing price yesterday, March 6, 2013. […]
American Apparel remains a leader when it comes to youth culture preferences and as it continues to move into various style categories beyond its roots of T-shirts and first layer pieces, consumers are moving along right with the brand. On February 7, 2013, the vertically integrated brand based in downtown Los Angeles reported a comparable […]
Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
When it comes to favorite footwear, the majority of 13-25-year-olds across the United States will name a sneaker brand over a footwear brand which is why understanding sneaker culture, including blogs, is of importance for this marketplace. In this story, we take a look at fresh data from Label Networks’ Fall Youth Culture Study 2012 […]