We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
Under pressure from headquarters in Sweden, WeSC signed a U.S. licensing deal with Oved Apparel Corporation, which licenses Modern Culture, PRPS, Company 81, among others. According to CEO Greger Hagelin, “We have in recent years made significant investments in the brand in the U.S. market without success capitalizing on the value built up. Our U.S. […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]
New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.