AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA.

First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an upcoming three-year run.

AGENDA and FLEXFIT have previously released collaboration hats with artists and streetwear powerhouses such as Huf, SSUR, Poler, Girl Skateboards, Vans, Stussy and Staple. Now, entering into a landmark three-year deal, AGENDA and FLEXFIT are creating limited edition hats each season with various brands and artists, as well as live installations on-site. FLEXFIT’s arts and creativity initiative, Basecamp, debuted at Agenda and will continue this tradition at the AGENDA show in Long Beach.

Poler collab.

“We have built AGENDA from the ground up, making sure that we keep surprising and inspiring our brands and retailers,” says Aaron Levant, founder of AGENDA. “Our relationship with FLEXFIT and being able to tap into each others resources will support our vision and keep the show fresh. This is only the beginning for AGENDA and FLEXFIT, and we’re excited to see the amazing collaborations to come.”

The AGENDA/FLEXFIT alliance will include limited edition headwear collaborations stemming from artist and like-minded brands, produced by premiere manufacturers, in addition to generating amazing live interactive art installations at AGENDA shows.

“The AGENDA trade show is one of the rare congregations in life that gathers creative talent across diverse mediums” says Thomas Cho, President of FLEXFIT LLC. “We are quite blessed to meet such talented individuals that become cultural tastemakers and grateful to be exposed to their wild imaginations. Therefore, in order to support this cultural appreciation for creativity, FLEXFIT will continue its “Basecamp” arts initiative at the AGENDA Show. Not only are the brands at AGENDA appreciative of quality headwear craftsmanship, everyone involved with AGENDA recognizes that creativity and innovation are the fundamental elements to the betterment of mankind. We are grateful and humbled to be chosen as a long-term sponsorship partner to for the AGENDA Show.”

Huf collab.

In addition, AGENDA Emerge is back and speakers named so far include Keith Hufnagel, founder of Huf, Greg Selkoe, founder and CEO of Karmaloop, and Tom Campion, founder of Zumiez. AGENDA Emerge is powered by Group Y and will take place January 8 from 6 p.m. to 10 pm. after the trade show ends.

AGENDA Emerge will also take place at the New York show including Marc Ecko, Bobby Hundreds, Jeff Staple, and Johnny Cupcakes, hosted by Jon Buscemi on January 23 from 6 p.m. to 10 p.m. Info and tickets are at