Meanwhile, some of the original Bread & Butter brands are moving to other shows. Carhartt is headed over to Bright, the action sports-inspired show. Panorama has picked up other brands such as Solid, Tailored & Orignals, and Lindbergh in a new area called Urban Up.
“The demand by new exhibitors for additional space forced us to react. These collections are important for the market and relevant for the fashion location Berlin and we are happy to have found a solution. In summer 2015, the areal situation will be more relaxed and there is an option for further expansion and designing new areas for denim and urbanwear as well as a space for progressive menswear”, said Jörg Wichmann, CEO Panorama Berlin, to Sportswear International.
Stay tuned for more information soon.