Bread & Butter from the July show in 2013.

Karl-Heinz Müller has stated that Bread & Butter’s January show is still as planned—the scaled back version of one hall. According to Sportswear International, in a letter from Karl-Heinz Muller released today, December 5, 2014, a letter was sent to exhibitors to reconfirm their registration as soon as possible. But that there was no guarantee how many exhibitors are going to be on hand at the show.

Basically, there appears to be differing opinions as to what’s going on in Europe. Sportswear International said they heard from exhibitors that Bread & Butter was going to be canceled. This, among other reasons, caused some brands to move to other shows in Berlin for January.

Bread & Butter leads trends in denim.

Bread & Butter has since forwarded this announcement to Sportswear International:

“The plans that BREAD & BUTTER could not realize in the last seasons (consumer days, Barcelona) have led to a drastic decline in bookings for the event of the upcoming season in January 2015.

The radical structural change in the fashion industry and the intensified competition in Berlin, Germany and Europe contributed to the fact that BREAD & BUTTER has not been able to gather the number of exhibitors necessary to realize a significant event.

Apart from that, the coverage of the trade press within the last days has led to numerous cancellations from further exhibitors who had already registered, so that in the end there is only a small number of exhibitors left.

Therefore, we would now like to leave it up to you to book another event, so that you have no damage at the season start.

If you want to stick to your booking at Berlin-Tempelhof despite the current circumstances, we ask you to please reconfirm your booking.

However at this moment we cannot predict how many exhibitors will attend the event in the end.

Therefore, please inform us of your decision as soon as possible.

Thank you and Best Regards,

Karl-Heinz Müller


Stay tuned for more.