Category: Events

World’s Biggest Heavy Metal Tour Rockstar Energy Drink Mayhem Fest Announces Headliners Rob Zombie, Five Finger Death Punch—What This Means for Metal Music and Summer Tour Season

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In a thunderous display of monster metal madness, the Rockstar Mayhem Fest announced their band line-up yesterday, March 18, 2013, at the Whiskey-a-Go-Go on Sunset Blvd., Hollywood, starting with a procession of motorcycles headed-up by the Hell’s Angels. Musicians, hot chicks on bikes, and hired Harleys rolled-up to the red carpet to greet a mad-packed […]

Kelly Clark and Shaun White Win Golds at Burton U.S. Open of Snowboarding—Major Success in Vail, CO for Industry’s Most Prestigious

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Undeniably, the Burton U.S. Open of Snowboarding is the most prestigious event in the sport snowboarding, attracting the top pros from around the world, media attention, and this time, due to a new location from Stratton Mountain, VT, to the mega-resort of Vail, CO, more fans than ever before in the event’s 31 year-long history. […]

Project MVMNT Destination Station for Street, Curated Clique Coolness, Modern Youth Culture

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Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]

Future Consumers Report: Who Is Your Favorite Athlete? Youth Market’s Top Choices and Effects on Sponsorship, Sports, New Icons

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Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]

Project MVMNT with Sub-Sections Clique, Street Hearts, and Mood Boards Among Changes Dedicated to Youth Culture Trends Anticipated at Upcoming Magic, Project Trade Shows

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Among several rumors that actually started at Agenda, were that Magic and Project were re-designing their trade show floors and making some significant changes to debut in Las Vegas February 19-21, 2013. One of the major changes will be the elimination of the long-running S.L.A.T.E. area. Once known as the key location for core streetwear […]

X Games Wraps with Shaun White Capturing First 6-Peat in Snowboard History, Kelly Clark 3-Peats, and Record Attendance in Aspen

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X Games Aspen 2013 made history with the largest 4-day crowd attendance ever with 115,000 people including a record-breaking 47,200 on Saturday alone at Buttermilk Mountain in Aspen, CO, January 26, 2013. While the X Games continues to be known as the “alternative Olympics” it also has some interesting snow sports in its competition line-up […]

Coachella Music and Arts Festival Names 2013 Line-up Featuring Blur, Stone Roses, Phoenix, Sigur Ros, Red Hot Chili Peppers, and Yeah Yeah Yeah’s

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As the unofficial kick-off to music festival season, Coachella has become one of the preeminent showcases of older bands getting back together and bands that are currently in heavy rotation. Taking place in the hot dessert of Indio, CA, it’s also become a magnet for summer fashion festival goers to show their latest styles. And, […]

Sundance Film Festival Kicks-off in Utah with Opening Statements by Robert Redford on the State of Change in Film, Art, and Music

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On January 17, 2013, the Sundance Film Festival kicked-off in Park City, Utah with several grand events including an opening press conference featuring the founder, Robert Redford, Sundance Institute Director Keri Putnam, and the Sundance Film Festival Director, John Cooper. The 10 days of upcoming films, shorts, and documentaries are sure to challenge and inspire […]

Bread & Butter Launches Big Time Theme in Berlin, Plus Fresh Changes for July Trade Show

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Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]

Action Sports and Culture Conference Kicks-off a New Series of Networking and Key Presentations for 2013

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From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]