Category: Footwear

Legendary John Fluevog Brand Brings QR Codes to Tell Shoe Creation Story

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The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]

Puma X BMW Collab Gets Even Bigger Including More Moto Merch, Footwear, Apparel

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Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]

China’s Year of the Dragon Brings Unique Designs to Footwear

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In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]

Bread and Butter Berlin Beats Odds with Successful Show Despite Economic Hardships in Europe

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With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe. One of the leading fashion trade shows in the world, Bread & Butter is a key show to […]

Bread & Butter Berlin—What to Expect from Europe’s Most Notable Streetwear and Denim Trade Show

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Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]

Agenda Fashion Trade Show Indicates Strong Showing of New Brands on the Action Sports Horizon and Crossover from a Variety of Influential Lifestyles

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Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]

Repair It Yourself Sneakers with Reversible Soles—Making Footwear Twice as Durable

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The ability to repairs one’s own footwear is a concept that sustainability designers have been toying with for some time. Now, Eugenia Morpurgo, a design grad from Eindhoven, has created sneaker-like shoes that are easily repairable because the soles and uppers can be taken apart without dealing with adhesive glue. The shoes are simple canvas […]

Rise of the Slow-Fashion Movement in a Fast-Fashion 2012

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Fashion is full of ironies especially when it comes to American youth culture fashion movements. One of the most prevalent is the growing movement of slow fashion, often thought of as local, handmade, bespoke apparel, which ironic as it sounds, is actually producing products (often on the leading-edge of trends) that come out faster than […]

Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture

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Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]