Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and the trend is growing stronger as more people care about what type of headphones they’re wearing to listen to music.
Coca-Cola has now gotten into the game, featuring a collaboration of headphones with designer Michael Young and music technology brand EOps for a collection that includes laptop and messenger bags too made of polyethylene terephthalate of recycled bottles. The headphones calledd NoiseZero Sports+ are made of 20% recycled materials and the messenger and laptop bags called Outercover take up to 35 bottles per bag.
While the recycled aspects are a good thing, consumers will still be paying a high price tag at 100 Euros for the headphones and up to 129 Euros for the bags. Currently the Coke headphone and bag collaboration is being sold in Colette in Paris, but will move into the mainstream soon.