Tag: style

Rhianna Brought On Board Stance as Contributing Creative Director for the Growing Sock Brand

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Rhianna has been brought on board the booming sock company Stance in a 3-year deal as a contributing creative director. Yesterday, the company launched two of Rhianna’s designs on their site, with the full Rhianna/Stance collection coming out this Fall which will include 18 styles including a thigh-high style—a first for Stance and probably a […]

Conde Nast to Make Style.com Ecommerce Site to Tap Into $1.5 Trillion Ecomm Marketplace

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Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]

Liberty Fairs Brings “Born in the USA” Fashion to Pitti Uomo

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Pitti Uomo is highly regarded as an innovative trade fair in Florence that tends to mark the kick-off of the international trade show season for menswear each year. This year, it’s going to be even more special with the recent announcement of the collaboration brought to the show by Liberty Fairs called “Born in the […]

Capsule Captures Mix of European, Japanese, American Brands, Plus Surprises with Compelling Outdoor Brands

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Story and Photos by Tom Wallace and Kathleen Gasperini (capsule) trade show was among the trifecta at Modern Assembly in Las Vegas, NV, February 17-19, 2014, along with Agenda and Liberty Fairs that provided exhibitors and fashion industry leaders insights into top brands from Europe, Japan, and North America. Launched by the agency BPMW, which […]

Surf Expo Purchased by Outdoor Retailer Trade Show Owners for $335 Million

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The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]

Katiness-Fever: Capitol Couture Connects Hunger Games Fashion with Revolution Style

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The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]

Agenda NYC Showcases Latest Trends in Streetwear, Urbanwear, and Skate-Inspired Apparel and Footwear In Unique Mercer Street Environment, Packed With Buyers and Industry Players

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Story and Photos by Kathleen Gasperini and Tom Wallace From July 10-11, 2013 Agenda NYC at 82 Mercer Street transforms this hipster part of SoHo into a gathering of the tribes for industry players in streetwear, urbanwear, and skate-inspired footwear and apparel. It’s also home to creative wearable technologies such as Beats by Dre, G-Shock, […]

Aeropostale Launches Activewear Line to Reconnect with Teens

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Aeropostale has lost ground when it comes to youth culture markets, and as we’ve reported in our Youth Culture Studies, has been replaced by various brands that are far more in tune with this demographic than the $2.4 billion chain store/brand has been in the past couple of years. In their latest revamp, the brand/store […]

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

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What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]

New Balance Creates Skateboard Sneaker In Partnership with Black Box Distribution–To Debut at Agenda

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New Balance has decided to enter into the skateboarding sneaker and lifestyle apparel market with their recent announcement of the launch of the New Balance Numeric or NB#. West-coast based Black Box distribution will produce and market the sneaker brand and apparel via skateboarding channels. “New Balance is proud to partner with Black Box on […]