Changes in spending patterns among today’s youth culture market means that retailers and brands need to incorporate new methods to fit the needs of buyers who are easily adept at technology, social media, and mobile phone culture. That’s why Adidas’ latest app that lets people get in a virtual line for fresh kicks is on […]
In a very fitting tribute to TED’s 30th anniversary celebration in Vancouver, Canada, artists Janet Echelman and Google’s Creative Director Aaron Koblin collaborated to create Unnumbered Sparks. This is an enormous textured sky sculpture, 745 feet long hoisted between two buildings that allow participants to paint the sky via a mobile phone app. At night, […]