On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank. This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
The ability to repairs one’s own footwear is a concept that sustainability designers have been toying with for some time. Now, Eugenia Morpurgo, a design grad from Eindhoven, has created sneaker-like shoes that are easily repairable because the soles and uppers can be taken apart without dealing with adhesive glue. The shoes are simple canvas […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. One of the most prevalent is the growing movement of slow fashion, often thought of as local, handmade, bespoke apparel, which ironic as it sounds, is actually producing products (often on the leading-edge of trends) that come out faster than […]
Happy Holidays, Venice Beach, CA graffiti-wall style! Happy Holidays! We’ll be posting again next week with an entirely new website featuring new insights, images, data, and analysis on global youth culture. 2012 will feature our Youth Culture Studies, historical access to our China, European, and Japan Youth Culture Studies, plus on-gong timely Profile Reports, and […]
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Aussie Kieren Perrow wins Billabong Pipe Masters in North Shore, Oahu.Just off the high-voltage surfing competition finale of the Billabong Pipe Masters in Oahu earlier this month, the reality of the Aussie surf brand faced a huge obstacle on Monday, December 19, 2011 when is closed 44% lower, closing at A$2.03 a share an all-time […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
TWLOHA, beloved youth culture non-profit, wins $1 million from Chase.To Write Love On Her Arms (TWOLA) is one of youth culture’s most popular non-profits as it deals with people dealing with depression, cutting, suicide, and addition—aspects that until TWLOHA came into being, were often overlooked within this demographic. On December 12, 2011, presented on a […]
Heida Birgitsdottir, co-founder and Head of Design for Icelandic brand Nikita.Nikita, the Iceland-based brand for Girls Who Ride, launched in 1998 by Runar Omarsson and Heida Birgitsdottir, has been acquired by Finnish sport group, Amer Sports. The move was part of Amer’s ongoing strategy to invest more in action sports, including apparel and footwear brands. […]