Nylon co-founders Marvin Scott Jarrett and Jaclynn Jarrett are at it again, creating a targeted media platform, this time for young girls called PopularTV. The media platform includes a series of videos by various people that tap into the YouTube generation of viewers.
Hayley Williams from Paramore is a part of the package. Starting on March 31, her webisodes will debut called “Kiss-Off” featuring 3-5-minute pieces on music and beauty tips with her friend, makeup artist Brain J. O’Connor.
“[The show] isn’t about what color looks good on your skin tone or how to make your lips look bigger or contour this or that,” said Williams. “It’s about what do you like and how can you express that and find out what your look is by trying new things.”
“It won’t be specific to Paramore,” Williams said. “That was something I was very adamant about from the get-go. I want to have other artists on the show, interview them about what inspires them and maybe how they found their look and what the process was for that.”
Kiss-Off will feature looks and make-up such as David Bowie and the 1982 film, “Ladies and Gentlemen, The Fabulous Stains.”
Here’s the teaser.