Iggy Pop X Vans Collaboration T-shirt.
Lost, the surf and skate brand, has decided to bring their apparel design back in-house, meaning that La Jolla Group, which used to produce Lost’s apparel under a licensing agreement (along with O’Neill, Rusty, and Metal Mulisha) will no longer be involved.
According to Matt Biolos, co-owner of Lost, the apparel side of the brand did not reflect the hardgoods image of its surf and skateboards. By bringing the design back in-house, Lost hopes to reconnect the apparel with their boards in a more cohesive design and overall effect. Lost’s new, in-house designed apparel will debut with their Fall 2011 collection.
In a similar move among women’s surf-inspired apparel, Quiksilver Women’s has changed designers to bring the brand into a more “coastal” heritage direction and changing price points to meet retailers needs. Called QSW, their Fall collection which showcased at Agenda, reflects a more surf-inspired direction. QSW brought on Pop Studio, with John Moore, to create this design change for the brand.
Vans announced a new collab with Iggy Pop, which completely makes sense for the brand’s punk rock aesthetics. Called Iggy Pop X Vans, a few of the T-shirts created with the punk icon debuted at Agenda. In addition, the new collab collection will feature super skinny denim jeans -like the kind Iggy wears. The collab will hit stores right in the middle of the Vans Warped Tour timeframe in July, which is perfect timing for punk fans.
According to SportsOneSource.com, the skate brand IPATH, which was owned by Timberland, was sold to Klone Lab, which is a licensing house that also works with New Balance sandals and their open-toe products. Timberland bought IPATH in 2007 for $12.6 million. While CEO Jeff Swartz wrote in a memo, according to shop-eat-surf.com that IPATH’s revenues grew 40% in the last year, Timberland decided that IPath did not fit with Timberland’s core mission to become the number 1 outdoor company.
H&M, the ever expanding fast-fashion retailer based out of Stockholm, has announced the upcoming launch of COS, Collection of Style, on Biblioteksgatan, at the very heart of Stockholm’s key destination shopping area.
COS is known for reinvented classics, wardrobe essentials, and timeless designs. COS includes women’s updated blazers, slim leg chinos, pencil skirts and the inspirational white shirt; and for men, tailored shirts, denim, and knitwear. Accessories include shoes, belts and jewelry, and a range of “likeables” such as CD’s, books and magazines.
“All of us at COS are thrilled that we are to open in Stockholm. COS is already established in several European cities, and following a thorough search we have also found the perfect location for COS in Stockholm. We are delighted to launch the COS collection in Sweden and believe that COS will suit the Swedish customer perfectly,” says Pernilla Wohlfahrt, overall responsible at COS.
COS is a part of the H&M Group and was launched in March 2007 in Regent Street, London. Today there are 35 COS stores in eight countries; UK, Germany, Netherlands, Denmark, France, Spain, Belgium and Ireland. COS may soon be on the radar of the United States, so keep watch as H&M is known to create a buzz in fashion with its various brand and retailer strategies.
Zumiez 100 event is currently going off in Keystone, CO. This event, hosted by the action sports-inspired retailer, has become legendary for attracting top pros and industry players. The Zumiez 100 was created years ago to honor Zumiez employees, in particular, those who sold more than $100,000 in the past year. It’s a rare achievement for a retailer to have created such an honored and traditional event, while stoking their employees and creating brand loyalty among its workforce and others in the industry. More soon on this event.